Poor Sarah Marshall

Universal Studios has decided to do something quite unique in terms of marketing its newest comedy "Forgetting Sarah Marshall." Stephen Becker writes for the Dallas News that the studio has gone the "viral-marketing route" in that it has posted signs throughout major cities, including Dallas and New York, that say horrible things such as "You do look fat in those jeans, Sarah Marshall" or "My mom never liked you, Sarah Marshall." Along with these, and countless other 'hate' signs, the studio has launched a handful of websites that fall in line with the Sarah Marshall-bashing theme.

Although this form of marketing could not possibly work for every film out there, in the case of "Forgetting Sarah Marshall", a film about a love-sick man who just can't seem to get past his ex-girlfriend, it does. 

It's nice to know that studios are actually working on creative techniques to get our attention...it makes being a moviegoer that much more fun.