Run, Fatboy, Run!

I am a HUGE Simon Pegg fan. When I first saw the trailer for his newest romantic comedy, "Run, Fatboy, Run", I knew I would be there opening night with my best friend and fellow Pegg-lover, Sarah. Although Pegg was at his finest, the film was less than exceptional, leaving a sense of emptiness as the final credits rolled. After much thought, it became a possibility that my friend and I had inflated our expectations of the film as a result of the long waiting period between first viewing of the trailer and the actual release date. According to this article on theglobeandmail.com, the studio had originally planned to release the film in the UK in December and then shortly thereafter in the United States. The film did debut in the UK right around Christmas but was delayed until March 28th here because of the Oscar race. When marketing a film, you have to be careful about when you start promoting it because too much build-up can lead to large fan disappointments and subsequently, awful reviews from critics. 

Another thing to note about the film was the incredibly large amount of Nike product placement. The entire film was based around the Nike River Run in London, in which both Simon Pegg's and Hank Azaria's characters participate. This article states that the producers wanted to use the London Marathon as the race but couldn't because it is owned by another company, so the studio decided to get in talks with Nike to do some company sponsoring. Overall, I could have lived without the constant image of the Nike logo in almost every frame of the film, but I still love Simon Pegg and will undoubtedly be there on every opening night with Sarah laughing right along with me.