19 Years Later and He's Still Got It!

"Indiana Jones and the Kingdom of the Crystal Skull," Harrison Ford's latest Indy-flick has done something that every major film wishes to accomplish: create huge buzz way before the movie hits theaters. Paramount Pictures achieved this goal by premiering the trailer for the film February 14th on "Good Morning America," according to an article from The Associated Press. The studio "estimates that the trailer was seen more than 200 million times worldwide in the first week alone." Riding this wave, Paramount Pictures decided to launch an "aggressive online campaign, which included what Paramount says is a record 4.1 million views on the Yahoo movie site in the first week and 2.6 million on the official IndianaJones.com site, the most ever for the studio." 

Harry Knowles, "Head Geek" of AnitItCool.com, says that "people generally really, really loved the trailer. Some people think it's a little more cartoonish-looking compared to the prior films, with him whipping the lights and swinging on them from stuff. But at the time, it seems that everyone is extremely excited that there's a new 'Indiana Jones' film. The excitement for it is palpable. It's much more aggressively anticipated than anything else that's coming out right now."

Gerry Rich, president of Paramount's worldwide marketing says "the trailer caught on like wildfire, around the world, in all mediums, [targeting moviegoers] from 8 to 80." By releasing a high-impact, exciting, unexpected trailer, Paramount Pictures has created sufficient hype for the newest Ford film.

Maybe it's the star-studded cast, maybe it's the release date, maybe it's the combination of Lucas and Speilberg; whatever it is, 'Indiana Jones and the Kingdom of the Crystal Skull' is bound to be a huge success.