Paramount Pictures is the first of many movie houses to use the extensive reach of Facebook to market new films or new release DVDs. The New Zealand Herald recently wrote an article announcing that Paramount will make "thousands of movie clips available to Facebook users." "Silicon Valley developer FanRocket will launch an application called VooZoo that will go live Monday [March 17th]."
When a clip of a Paramount film is viewed, which can range from a few seconds long to several minutes in length, a button will appear that will make DVD purchase quick and easy. "Associated Press reports that Paramount parent Viacom is working with viral video specialist FanRocket to come up with a clever game plan to promote the next Indiana Jones installment Kingdom of the Crystal Skull before it uploads clips from previous titles."
"Viacom, Paramount Pictures parent company, has previously been very active in keeping its movie clips on video sharing sites like YouTube."
With new media channels, like Facebook, the face of movie marketing is drastically changing. It is a very real possibility that in a few years, the majority of movie trailers may be debuted on Facebook instead of in theaters. Who knows what this will mean for the future of Hollywood.
1 comment:
the only source you could find was a new zealand paper?! I've got nothing against NZ but - facebook and paramount are big US concerns - did this story get any play in the states? Wasn't there anything in Variety or Hollywood Reporter (entertainment trade journals)
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