Movie Buzz

When marketing new films, having dynamic trailers and flashy posters helps but what is essential for getting the word around about your new film is BUZZ. Buzz is exactly what George Clooney is doing with his newest film 'Leatherheads,' which is a comedic take on 1920s professional football. According to this article from USA Today, Clooney has decided to premiere the film at the Washington Opera Theatre in Maysville, Ky, which is about 16 miles from Augusta, Clooney's hometown. This theatre has special meaning for Clooney and his family, because 55 years ago, his aunt, actress Rosemary Clooney, premiered her film 'The Stars are Singing' at the exact same venue. 

Maysville's Mayor, David Cartmell, suggests that Monday night's premiere will be the biggest event to happen in this town since Clooney's aunt premiered her film. 

There will be about 300 tickets available for locals to acquire, allowing some of Clooney's hometown pals the chance to experience Hollywood in this Northern Kentucky town of only 9,000.

By staging a marketing stun such as this, Universal studios has killed two birds with one stone: they will premiere the movie (a must) and at the same time, they will generate buzz for the film's nationwide release on April 4th.

If done correctly and tastefully, an event such as this will provide immeasurable benefits for the success of the film.