Hannah Montana

Miley Cyrus, also known as her alter-ego television personality Hannah Montana, is quickly becoming the biggest hit in the world of pre-teens since Nickelodeon's Gak. Montana's latest venture is a 3D version of her concert, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, to be shown in theaters all across North American for one week only.

The Toronto Star's online edition wrote an article about the popularity of Miley Cyrus and the success that this concert/movie will produce. Cyrus is quoted as saying that the idea for the concert "was mostly because of the tickets and there were so many people that didn't get to come to the show...this is like better than front row." 

The tickets went on sale starting December 1st and most were sold out within a few days for the one-week run of the movie.This latest marketing idea is relatively new and cutting edge, which helps to branch out the success of the Hannah Montana Dynasty even more. 

"The Dark Knight" Marketing

By now, pretty much everyone that has access to a computer, newspaper, or radio has learned of the untimely death of the acclaimed australian actor, Heath Ledger. What many do not know is that Ledger had recently finished working on the latest installment of the Batman film franchise, "The Dark Knight," taking on the role of The Joker.

  Warner Brothers Studios launched an incredibly extensive and creative web campaign to create buzz about the new movie months before the first trailer was even screened in theaters. The question now is whether or not to continue with the marketing of this film in the wake of one of the principal character's death.

  The Wall Street Journal published an article about the marketing of "The Dark Knight" that included information about the interactive feature of the web campaign that encouraged fans to participate in a scavenger hunt in order to unlock clues about the plot-line of the film. Movie Marketing that promotes fan involvement has been proven to increase the success of the film, as was the case of "The Blair Witch Project," according to The Wall Street Journal.

Although Warner Brothers Studios released a statement about Ledger's death, nothing was said about whether or not the web campaign to promote the movie will continue or not. "An executive at a rival studio said that...'the best thing that could happen is that all this marketing stuff just goes on and the movie and the campaign don't turn into some kind of weird grave marker.'"